Gamers.Online

B2B SaaS · Oct 2023 – Nov 2025
Role: Marketing Strategist → Product Designer · Tools: Figma, Figma Make

Goal

Give gaming convention organisers one tool to set up and run their events.

Problem

Nothing was built for them. Tabletop.Events had the features but a painful interface. Eventbrite was easy but generic: no badges, no multi-track scheduling. Organisers ran conventions on spreadsheets and Discord.

Result

I designed the organiser flow end to end, in six sections from event basics to payments, and co-led the MVP strategy. I joined as Marketing Strategist and moved into product design.

What I designed

Six sections, inside a fixed design system I couldn't change. With no room for visual fixes, every decision came down to hierarchy and flow.

1. Settings — Event basics. Few required fields. Dates and location up front, because they drive discovery.

2. Setup — Spaces, tables, game library (pulled from BoardGameGeek), matches, workshops and tournaments.

3. Badges — Pass types, prices and limits, plus a live view of sold, scanned and paid.

4. Permissions — Ten permission types for staff. They expire automatically when the event ends.

5. Announcements — Subject, audience, message, send. Made for use mid-event.

6. Payments — Stripe goes last, so only committed organisers reach Publish.

What I'd do differently

My own exploration in Figma Make, built on the same flows. Not the shipped design.

• Six equal sections → three steps: Settings, Setup, Badges. The rest moves to Advanced Settings.

• Custom scheduler → calendar logic. Spaces unlock tables, tables unlock sessions.

• Static form → live preview and autosave. Paid events can't publish until Stripe is connected.

• Desktop only → mobile-first, for organisers scanning badges on the convention floor.

What I learned

My most useful work wasn't in Figma. It was turning design thinking into something a CEO, a sales manager and engineers could act on.

I now define success before building. It keeps every later decision honest.

The platform didn't ship. The way I work did.