Patata Caliente

Brand identity · Street food · Mallorca · 2026

Goal

Give a new street food concept an identity that works at every size, from a 7 cm seal to a 1.5 m window.

Problem

The brief was clear: the identity had to say what is being sold in under three seconds, on a phone screen, in a shop window and on takeaway packaging. Recognised first, read second.

Result

A complete identity system:

• Custom lettering and a mascot

• Colour palette

• Application system: window vinyl (1.5 × 1.5 m), seal (7 × 7 cm) and awning